More and more clients no longer search on Google: they ask their questions directly to an AI — ChatGPT, Perplexity, Google AI Overviews. These generative engines choose themselves which businesses they cite in their answers.
GEO (Generative Engine Optimization) means structuring your website for these AIs: short quotable answers, Schema.org structured data, dedicated FAQ pages and llms.txt files that present your activity to assistants.
At Modulo IT, this optimization is built in from the design phase, alongside classic SEO: your website stays readable for Google and becomes recommendable by AIs.